I Talk

Ever seen a person who seems to be blissfully unaware of "modesty" as a trait and indulges in a lot of "I" talk? It is ok to tolerate if someone else is all song and praise for an individual assuming it is all merit based and at right level. But for an individual to go on a trip of his/her own achievements, I think it takes a little extra conditioning - may be due to person is in high spirits or constant reinforcing of greater than others kind of feeling or in top down communication or lack of competition or plain old senility.How do you deal with this kind of imposing behaviour? Cotton plugs to ears. Let me know if you have other innovative approaches.